Owner of Dubai's Tallest Building, Burj Khalifa to Launch Initial Coin Offering (ICO)

Crypto Globe Tue, 12 Mar 2019

United Arab Emirates-based Emaar Group, a billion dollar real estate development firm focused on launching large-scale projects such as the Burj Khalifa, the world’s tallest building, is reportedly planning to introduce its own crypto-based token. On Monday (March 11th, 2019), the Emaar Group revealed that its new token has been developed on the Ethereum blockchain and it’s an ERC-20 compliant cryptocurrency. Referred to as the “Emaar community token,” Emaar’s crypto will be available to the company’s partners and customers towards the end of this year. Notably, Emaar’s management has also announced that it will be conducting an initial coin offering (ICO).